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KinLahi

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The Challenge

Filipino families — especially those scattered across OFW diaspora — have no single platform that unifies genealogy, event coordination, memory preservation, fundraising, and daily communication. Existing tools serve either nuclear-household logistics or ancestry research in isolation.

Overview

The Digital Home for Filipino Families, Everywhere. KinLahi is a private, invite-only digital platform that unifies every dimension of extended family life — genealogy, event coordination, memory preservation, fundraising, and daily communication — into a single secure hub. Unlike existing tools that serve either nuclear-household logistics (Cozi, FamilyWall) or ancestry research (Ancestry, FamilySearch) in isolation, KinLahi merges both with OFW-ready tools built specifically for the Filipino diaspora context. The global genealogy market was valued at USD 5.99B in 2025 (11.38% CAGR through 2033), and the family tracking app market is projected to exceed USD 3.93B by 2033. The Philippines — where 10.8M OFWs sent a record USD 35.63B in remittances in 2025 — is the primary target market, yet no dedicated family coordination platform serves this deeply family-oriented, mobile-first population. KinLahi's freemium model keeps adoption friction-free, with premium subscriptions unlocking advanced legacy tools, extended storage, and fundraising features. Architected mobile-first for a country where 80%+ of Filipinos access the internet via smartphone.

My Approach

Building a private, invite-only mobile-first platform that merges genealogy and family coordination with OFW-ready tools, under a freemium model that removes adoption friction.

Key Features

Private, invite-only family hub — every clan is its own secure space
Interactive family tree and genealogy tools for multi-generational lineage
Shared event coordination for reunions, birthdays, and milestones
Memory preservation — photos, stories, and audio/video archives across generations
Family fundraising tools for medical, education, and milestone events
Daily communication feeds, announcements, and group chats
OFW-ready tools built for the Filipino diaspora — timezone-aware, remittance-context features
Freemium model — free core, premium legacy tools, extended storage, and fundraising
Mobile-first PWA architected for smartphone-dominant access

The Impact

Mission: preserve family identity, strengthen intergenerational bonds, and simplify extended family coordination — for Filipino families everywhere, whether together or apart. Vision: the most trusted digital home for Filipino families.

Live Demo